Some ideas on how
Bloomin' Promotions
can help you make your dollars grow!

Case Study - Santa Fe Natural Tobacco Company The Santa Fe Natural Tobacco Company has been sending tens of thousands of our full-size wildflower seed cards each month to all of their customers, as a special birthday wish from the people of Santa Fe Natural Tobacco Company. It has been a successful customer retention effort that has not gone unnoticed by the lucky recipients. Not only does the handmade card reiterate the handmade identity of the company's own products, it has also helped reinforce the feeling of community between the company and their close knit family of consumers.

Case Study - Volvo Motor Company Volvo has included a handmade plantable key as part of an appreciation package that goes out to customer, and potential customers each year. The premium plantable key is simply embossed with their logo and tag line "for life," which works particularly well with the living seed paper keys. A custom paper mix and manufacturing process was employed to achieve the exact texture, look, and feel the client desired. Other options include a colorful raffia tie, real flower petal inclusions, and a sealed cello bag.

Case Study - Timberland postcards for Vanity Fair The Timberland shoe company successfully sent our seeded paper postcards as an invitation to a million readers of Vanity Fair magazine "...to help not only make someone's day better, but also their environment." Our handmade postcards were automatically sewn into the seam of a full color 2 page Vanity Fair ad. The ad describes how "it is a little better than your average postcard" and suggests you send it to a friend. The postcard is embedded with wildflower seeds. We couldn't agree more with the theme of the ad, which our cards helped communicate... "Doing something better, is just better."

Case Study - Herman Miller Furniture Tags High end furniture manufacturer included one of these product tags on each of their new state of the art office chairs. The seed paper was cut in the shape of their logo (a leaf) and incorporated with a printed and die cut hang tag. The tags listed the Mirra Chair benefits and helped reiterate the earth friendly nature of the chair. The handmade detail oriented gift tag mirrored the handmade quality and "first class" feeling found in the chair.

Case Study - Blue Cross Blue Shield and the Pittsburgh Pirates: At several Pirates baseball games this summer tens of thousands of postcards, with die cut blue seed paper hands, were distributed to ticket holders entering the games. The postcards were a mail in response card that gave kids the chance to win tickets to a night game, "sleep under the stars" following the game at PNC park, and have breakfast the next morning with some of the players. The contest was sponsored by Blue Cross, who wanted to use the seed paper hand to emphasize their message "Have A Greater Hand in your Health". The response rate of those returning their postcard entries was said to be "astronomical"!

Case Study - Better Homes and Garden Bookmarks: Magazine publisher put several of the flower shaped bookmarks in a garden related gift pack that was sent to thousands of advertisers and associates. Bookmarks stood up in terra cotta planter pots along with other garden related goodies, and were the "highlight of the promotion". They particularly liked the two-part bookmarks which served as both a plantable gift, as well as a friendly leave behind reminder of how the magazine can help advertisers "GROW their brand".

Case Study - Israel Telecom direct mail: Israel's largest and primary provider of cellular telephone service sent 1 million printed cards containing our violet petunia seed paper. Translated into Hebrew, the card talked about a growing relationship between the cell provider and their growing customers. Flat and light, cards were sent as a premium to go out with their customer's monthly statement. Delighted with the promotion, the company found our seed paper to offer a unique gift, of high perceived value, with little or no additional mailing cost. With over 1 million mailed, there have been lots of purple petunias sprouting up all over Israel.

Case Study - CD Covers for National Advertising Agency: CD cover featured company information as well as a holiday music CD as a premium gift to their clients and customers. The company logo and graphics showed through the dove die cut shape on the front panel. The handmade seed paper included tree seeds to help reiterate the paper saving recycled nature of the gift. Product was designed to accommodate other die cut window shapes for various promotions throughout the year.