eco-friendly promos Archives - Bloomin Promotions

Objective:

Petco needed an original and eye-catching thank you item as a hand out for those that participated in and supported one of their programs to help cats. They looked for a gift that would produce something special to animals and their animal lovers.

Strategy & Execution:

With the idea of a special treat and originality in mind, one of Bloomin’s valued distributors came up with a custom shape and custom seed mix to use in seeded paper. They created the custom Petco Pot with Catnip seeds embedded in the seed paper shape.

Results:

The customers loved the cute pot shape with catnip seeds. They went home and grew it for their furry friends and were thrilled with the results. You can read one blogger HERE that was pleasantly surprised with how much grew.

“WARNING: The catnip grown from this card may cause total cat euphoria. Symptoms include loud purrs, blissful sniffing, and a general look of love.”

For this event in 2012, Petco ordered a total of 50,000. One year later, they ordered another 37,500 for another event; three months later they ordered 30,000 more; and a week from that they ordered 37,500 more. It is safe to say this was a tremendous success.

Seed Paper Product:

Product Description: Grow your business with a green message! Your full-color, custom message is printed on this fun seed paper shape with Earth-friendly inks that won’t damage the seeds. Our seed paper is made by hand from 100%-recycled material and embedded with a hardy mixture of seeds. Just plant the entire postcard shape, water and enjoy!

Some of the features they loved about this seed paper shape included; the ability to customize the shape, the option to choose a custom seed mix that fit their campaign theme, and being able to utilize a CMYK print process on both sides of the product. The team at Bloomin worked hard to create and deliver 50,000 custom shapes, printed on 2-sides, with custom seeds, in just over six weeks.

Objective:

This recording artist wanted to change the way musicians market themselves and sell CD’s. She wanted to bring awareness of the affects CD sales had on the environment, filling up the landfills, and show an alternative way to sell music. Instead of handing out and selling promotional CD’s at her concerts (fans don’t want to hold on to them all night), she was able to hand out these smart, dual purpose music download coasters for fans to upload to the music platform of their choice (Spotify, iTunes, Pandora, etc.). No scratched cd’s no plastic jewel cases, just an eco-friendly gift delivering the music and the gift of flowers.

Strategy & Execution:

To help make her objectives a success, she was recommended to use a Seed Paper Coaster by Bloomin Promotions. Bloomin was the obvious choice, considering their ability to print variable data codes on seed paper, and for their reputation as the worldwide leader in all things seed paper and sustainable products.

“…In order to keep plastic out of the landfill- and to eliminate the resources and energy it takes to recycle a CD- I wanted to create something more environmentally friendly. I grabbed my web developer friend, Karan Gill, and seed paper experts, Bloomin Promotions, to turn my idea into a tangible product.”

Results:

After successfully selling her initial test run of 250, not even a month later she ordered more. Because of the success and positive feedback she received from her fans, she came back and ordered seed paper tags for a festival. It just goes to show that caring for the environment creates a long-lasting relationship and it helps to think outside the box and find sustainable items that reach your target market.

Seed Paper Product:

Product Description: This 4″ square “coaster” with rounded edges is a fun, Earth-friendly format for your message. Use as a coaster, postcard, or more. Your 4-color, custom message is printed on the seed paper with Earth-friendly inks that won’t damage the seeds. The seed paper is made by hand from 100%-recycled material and embedded with a hardy mixture of wildflower seeds. Just plant, water and enjoy your wildflowers! Coasters are available in a range of sizes for any custom project.

Some of the features she loved about the four-inch square was the large imprint area. The product included non-GMO seeds, the paper is made from post-consumer recycled materials, and everything is biodegradable. When the biodegradable paper composts away, recipients are left with an abundance of beautiful flowers to enjoy. This product is a fantastic way to create buzz and show your commitment to remaining tree-free and eco-friendly.

Using the Seed Paper Coaster from Bloomin Promotions was a natural fit to support Katherine’s goal of sustainability and clearing the landfills. “It will be a great day when the exchange between an artist and their fans isn’t cash for music and plastic; it’s cash for music and seeds.”